Free Social Media Analytics Tools for 2024

In today's digital landscape, social media is a battlefield for brands vying for attention. But without data to guide your strategy, it's like fighting blindfolded. That's where social media analytics tools come in, providing valuable insights to optimize your approach.

The good news? Powerful tools exist even for those on a budget. Here's a detailed look at 5 free social media analytics options to elevate your game in 2024:

1. Built-in Analytics Of Social Media Platforms

Major social media platforms like Facebook (Meta Business Suite Insights), Instagram (Insights), TikTok (Analytics for Business Accounts), and LinkedIn (Page Analytics) offer built-in analytics dashboards. While not as comprehensive as paid tools, they pack a punch for beginners. These are the best for solopreneurs and small businesses who want a basic understanding of their social media performance.

Features:

• Track key metrics: Impressions, reach, engagement (likes, comments, shares), and follower growth.
• Understand your audience: Demographics like age, location, and interests.
• Identify top-performing content: See which posts resonate most with your audience.
• Simple and easy to use: No need for additional setup, readily available within the platform.

Limitations:

• Limited data compared to paid tools.
• May not offer advanced features like competitor analysis or sentiment tracking.

2. Google Analytics

Often overlooked, Google Analytics is a treasure trove for social media insights. By integrating your social media accounts, you can see how much traffic and leads your social efforts generate for your website. This helps connect the dots between social media and your overall business goals. Businesses with existing websites, those focused on measuring social media's impact on ROI (Return on Investment)

Features:

• Track social media referrals: See how many website visitors came from your social media posts.
• Measure conversions: Understand how social media contributes to sales, leads, or other website goals.
• Identify top-performing social platforms: See which platforms drive the most valuable traffic.
• Advanced segmentation: Analyze data by demographics, interests, and devices to refine your targeting. Limitations: Requires some setup and understanding of website analytics. Doesn't provide platform-specific social media insights like engagement metrics.

3 Dm Cockpit

Dm cockpit offers Instagram & Facebook insight management tools for social media analysis. It's an all-in-one solution to take your online presence to the next level.

• Schedule and Automate: Effortlessly plan and automate your posts with DM Cockpit's advanced scheduling options. Stay consistent without the hassle.
• Centralize Engagement: Track likes, comments, and shares all in one place. Our dashboard simplifies how you view and respond to user interactions.
• Gain Deeper Insights: Delve into comprehensive metrics about your audience demographics, engagement rates, and more with DM Cockpit's social media analytics tool
• Enhance Your Posts: Easily tag people, add locations, background music, and relevant hashtags, and attach links to make your posts more interactive and informative.

4. Buffer Analyze

Looking for a free plan with a focus on social media management? Buffer Analyze might be your answer. It offers basic analytics for tracking essential metrics on connected accounts. Small businesses and individuals managing multiple social media accounts, those looking for a free scheduling tool with basic analytics.

Features:

Track post performance: Impressions, reach, and engagement rates (likes, comments, shares) for individual posts.

Monitor follower growth: Track new followers and analyze growth trends.

Identify top-performing posts: See which posts resonate most with your audience.

Schedule posts: Manage your social media calendar and publish content efficiently. Small businesses and individuals managing multiple social media accounts, those looking for a free scheduling tool with basic analytics.

5. Mentionlytics

Staying on top of brand mentions is crucial for managing online reputation. Mentionlytics, with its freemium model, allows you to monitor brand mentions and track conversations happening online. Businesses concerned about brand reputation, those wanting to identify brand sentiment and potential brand advocates.

Features:

• Brand monitoring: Track mentions of your brand name, competitors, or relevant keywords across various online platforms.
• Sentiment analysis: (Free plan limited) Understand the overall sentiment (positive, negative, neutral) surrounding your brand mentions.
• Identify influencers: Discover individuals who are talking about your brand and have the potential to influence your audience.
• Limited free plan: Tracks a limited number of mentions.

Limitations:

• Free plan has limitations on mentions tracked and features like sentiment analysis.
• May require paid plans for in-depth analysis and competitor tracking.

6. Hootsuite Analytics

Hootsuite offers a free plan with basic analytics for a single social media profile. This allows you to manage your social media presence and gain insights into performance.

Features:

• Track key metrics: Reach, impressions, and engagement metrics for your chosen social media profile.
• Schedule posts: Manage your social media calendar and publish content efficiently.
• Engage with followers: Respond to comments and messages directly from Hootsuite.