The Secret Weapon of Local SEO: Why Nobody Talks About Long-Tail GMB Keywords (But They Should)

Alright, local business warriors, listen up! We have all been at your spot, bombarded with the same overly-tired GMB optimisation tips: 'Target high-volume keywords!' 'Dominate in all local search results!' But what if I told you there is a secret weapon that is often overlooked? Read on to find out the unspoken path to local SEO glory, which does not require you to use crowded keywords. What is that weapon? Long-tail keywords. Yes, those seemingly insignificant search terms can be your ticket to the top of GMB ranking. If you can hone their power, these keywords can help you get found without needing any complex local SEO strategy.

Why High-Volume Keywords Aren't Always the Answer

Think about it. Targeting only the keyword "bakery" in your city might seem like a no-brainer, but every other bakery near you is doing the same. When you target high-volume keywords, the cost and difficulty of being found on Google is a constant uphill battle. Even if you book a spot, it is harder to stick to it as local businesses constantly try to overtake you. Instead, you can take the innovative route of long-tail keywords and avoid snagging a position on high-volume keywords.

The Power of Long-Tail Keywords

Unlike high-volume keywords, long-tail ones are laser-focused on a specific customer niche. For example, targeting "gluten-free bakery” or "custom birthday cakes for kids" will have a higher probability of being discovered. As more content is published, the chances of ranking well on search results are declining. However, going a specific route in your SEO strategy is more rewarding in today’s date. These specific searches come from folks who precisely know what they're looking for, and guess what? They're much more likely to convert into paying customers. When you come across tailored customers, you can branch your business into specific niches where your brand is trusted by many.

Uncover Long-Tail Gems with a GMB Rank Tracker

But how do you find these long-tail gems? A trusty GMB rank tracker with a keyword suggestion feature comes in like a knight in shining armour. These tools are readily available and can precisely analyse your business like a detective. It checks your category, location, overall content, and keywords with a competitor analysis. Then, they pull out a list of relevant long-tail keywords with lower competition, just waiting for you to be claimed.

Tracking Your Long-Tail Success with a GMB Rank Tracker

Here's the real kicker: once you've locked and loaded your long-tail arsenal of keywords, your GMB rank tracker becomes your secret weapon for monitoring progress. You can see if your listing is climbing the ranks for these specific terms, identify areas for improvement, update content with new keywords, and ultimately stay ahead.