Top 10 Best PPC Tools to Boost Your Ad Campaigns

We all know how digital ads are ruling the market. India's digital ad market has been overgrown in recent years. While it's still expanding, the growth rate has slowed down a bit compared to before. PPC is a part of Digital Advertising. Pay-per-click (PPC) advertising can be a powerful tool for businesses to drive traffic, generate leads, and boost sales. However, managing successful PPC campaigns requires careful planning, execution, and optimisation. This is where PPC tools come in handy. By leveraging the right tools, you can streamline your processes, improve campaign performance, and ultimately achieve better results. This post covers the top 10 PPC tools, listed according to their primary uses, to enhance your PPC campaign. We'll delve into their key features and benefits and how you can utilise them to improve your PPC campaigns. Let’s see step by step guide for creating a successful PPC campaign with the Best tools.

Step 1: Keyword Research and Planning

Keyword Research is the process of identifying or researching queries that users will use to find a particular product or service. This is a crucial step, as choosing the wrong keywords will affect your campaign. Now let's see a few tools that will help you in keyword research & planning.

Tool 1: Google Keyword Planner

Google Keyword Planner is a free tool offered by Google that provides valuable insights into keyword search volume, competition, and related keywords. Google Keyword Planner provides you with detailed information about specific keywords, or if you’re not sure it will suggest the keywords, you just have to paste the website url into the Discover New Keywords section.

Key features: Keyword suggestions, search volume data, historical trends, and competition analysis.

Tool 2: SEMrush

SEMrush is a comprehensive digital marketing suite that offers robust keyword research capabilities. It goes beyond basic keyword suggestions by providing in-depth competitor analysis and advertising intelligence. Every tool has its own data, so it's natural if there’s variation in the stats. SEMrush is a One-stop Solution for Your PPC Needs. You’ll get all the information in one place.

Key features: Keyword research, competitor analysis, ad intelligence, organic and paid search tracking.

Tool 3: SpyFu

SpyFu is another powerful tool for competitive intelligence and keyword research. It allows you to analyse your competitors' PPC and SEO strategies to identify gaps and opportunities. You’ll get ideas about your competitors' strategies, which will help you fill the gap.

Key features: Competitor analysis, keyword research, ad history, domain overview.

Step 2: Campaign Management and Optimization Tools

Tool 4: Google Ads Editor

Google Ads Editor is a desktop application that offers advanced features for managing large-scale PPC campaigns. It allows you to make bulk edits and manage offline campaigns. You’ll get detailed campaign performance for reporting, and these tools will also help you manage multiple campaigns.

Key features: Bulk editing, offline campaign management, advanced reporting, and simulations.

Tool 5: AdEspresso

AdEspresso is a social media advertising platform that simplifies the management of Facebook, Instagram, and other social media campaigns. It offers features like A/B testing and performance optimisation. This tool gives you an idea of what’s performing best. A/B testing simply means using two ad copies with different optimisations or little changes in the optimisation and tracks that perform best in a given budget. PPC Experts use this method to test which copy performs the best, and then they select the best-performing copy and optimise it for the total budget. This tool helps to track the performance.

Key features: Social media ad management, A/B testing, audience targeting, performance reporting.

Tool 6: Optmyzr

Optmyzr is a PPC optimisation platform that focuses on bid management and automation. It uses machine learning to analyse campaign data and make real-time bid adjustments. In short, it automates the optimisation process based on how your ad has performed previously. It collects data and makes necessary changes based on data to improve the campaign’s ROI.

Key features: Bid management, automation, landing page optimisation, performance reporting.

Tool 7: DMcockpit

DMcockpit provides various tools for all digital marketing needs. Its ad monitoring tool is best when it comes to monitoring ad performance. The tool provides reliable data that will help you make crucial decisions. It provides an optimisation score indicating what is necessary to add more value to your PPC campaign. It has a centralised dashboard for managing multiple PPC accounts. DMcockpit’s Google Ad monitoring tool is best for Real-time Performance monitoring.

Key features: Campaign management, automation, optimisation, reporting.

Step 3: Ad Creation and Landing Page Tools

Tool 8: Canva

Canva is a user-friendly graphic design platform that allows you to create visually appealing ads for various social media platforms. Canva is easy to use and provides free templates to help you create an ad copy. To make something innovative, you can take ideas from Canva’s pre-built template.

Key features: Graphic design, templates, social media image creation.

Tool 9: Unbounce

Unbounce is a landing page builder that helps you create high-converting landing pages. It offers A/B testing and conversion optimisation features. Improve your PPC campaign performance by creating optimized landing pages that align with your ad copy.

Key features: Landing page creation, A/B testing, conversion optimisation, heatmaps.

Step 4: Performance Analysis and Reporting Tools

Tool 10: Google Analytics

Google Analytics is a powerful tool for measuring website traffic and user behaviour. It provides valuable insights into PPC campaign performance and user engagement. Use Google Analytics to track your PPC campaigns' performance, identify improvement areas, and measure ROI.

Key features: Website traffic analysis, conversion tracking, audience insights, and e-commerce tracking.

Conclusion

Selecting the right PPC tools is crucial for maximising the effectiveness of your campaigns. By combining the strengths of different tools, you can streamline your workflow, improve campaign performance, and achieve your marketing goals. Remember, the best tools align with your specific needs and budget. Experiment with different options to find the perfect combination for your business.