Keyword tracking is a vital aspect of search engine optimization (SEO). It helps you to understand where your website ranks in search results for specific keywords. By tracking your keyword rankings, you can assess your SEO strategy's effectiveness and make necessary adjustments to improve your website's visibility in search results.

In this blog, we'll discuss the right tools to monitor keyword ranking and how to use them.

Why Is Keyword Tracking Important ?

Keyword tracking helps you to understand how your website functions in search engine results pages (SERPs). Here are some reasons why keyword tracking is important:

1. To measure your SEO strategy's effectiveness

   Keyword tracking helps you to determine whether your SEO strategy is working or not. If you notice an improvement in your website's ranking for specific keywords, it means that your SEO strategy is working. On the other hand, if your website's ranking for specific keywords is dropping, it means that you need to adjust your SEO strategy.

2. To identify opportunities

   Keyword tracking can help you to identify new opportunities for your website. For example, if you witness that your website is ranking well for a specific keyword, you can optimize your website for related keywords.

3. To track your competitors

   Keyword tracking can help you to keep an eye on your competitors. By tracking your competitors' keyword rankings, you can assess their SEO strategy and make necessary adjustments to your own strategy.

What Are the Right Tools to Monitor Keyword Ranking ?

There are several tools that you can use to monitor keyword ranking. Here are some of the best tools:

1. Google Search Console

   Google Search Console is a free tool that lets you to monitor your website's performance in Google search results. It provides you with information about your website's search traffic, keyword rankings, and more.

   
   

   To use Google Search Console to monitor your keyword rankings, you need to:

   - Sign up for a Google Search Console account.
   - Add your website to Google Search Console.
   - Navigate to the “Performance” tab in Google Search Console.
   - Click on “Queries” to view your website's keyword rankings.

2. DM Cockpit

   DM Cockpit is a comprehensive SEO and keyword-tracking tool designed to enhance your website's visibility in search engine results. It provides a range of features to help you monitor and improve your keyword rankings effectively.

   
   

   To use DM Cockpit to monitor your keyword rankings, you need to:

   - Sign up for a DM Cockpit account.
   - Add your website to DM Cockpit.
   - Navigate to the “Keyword Tracking” Section.
   - Input the keywords you want to track and set up your tracking preferences.

3. Ahrefs

   Ahrefs is a popular SEO tool that provides you with information about your website's backlinks, keyword rankings, and more. Ahrefs' keyword tracking feature allows you to track your website's ranking for specific keywords.

   
   

   To use Ahrefs to monitor your keyword rankings, you need to:

   - Sign up for an Ahrefs account.
   - Add your website to Ahrefs.
   - Navigate to the “Rank Tracker” section in Ahrefs.
   - Click on “Add keywords” to add the keywords that you want to track.
   

4. SEMrush

   SEMrush is another popular SEO tool that provides you with information about your website's keyword rankings, backlinks, and more. SEMrush's keyword tracking feature allows you to track your website's ranking for specific keywords.
   

   
   

   To use SEMrush to monitor your keyword rankings, you need to:

   - Sign up for a SEMrush account.
   - Add your website to SEMrush.
   - Navigate to the “Position Tracking” section in SEMrush.
   - Click on “Add keywords” to add the keywords that you want to track.
   

How to Use Keyword Tracking Tools

Once you've selected the right tool to monitor your keyword rankings, you need to know how to use it effectively. Here are some tips:

1. Track the right keywords

   Before you start tracking your keyword rankings, you need to identify the right keywords to track. You should track keywords that are appropriate to your business and that your target audience is searching for.

2. Track your competitors' keyword rankings

   Tracking your competitors' keyword rankings can help you to identify opportunities and make necessary adjustments to your SEO strategy. You should track your competitors' keyword rankings and identify the keywords that they're ranking well for.

3. Analyze your keyword rankings

   Once you've started tracking your keyword rankings, you need to analyze the data. You should identify the keywords that your website is ranking well for and optimize your website for related keywords.

Conclusion

Keyword tracking is an important aspect of SEO. By tracking your keyword rankings, you can assess your SEO strategy's effectiveness, identify opportunities, and keep an eye on your competitors. There are several tools that you can use to monitor your keyword rankings. Remember to track the right keywords, track your competitors' keyword rankings, and analyze your keyword rankings to improve your SEO strategy.

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